职通商务英语（第三版）综合教程2

样章

作者：

贺雪娟

定价：

49.80 元

版面字数：

236.00千字

开本：

16开

装帧形式：

平装

页数：

156

最新
印次时间：

2024年10月

ISBN：

978-7-04-054943-0

物料号：

54943-00

出版时间：

2020年8月

读者对象：

高等职业教育

一级分类：

外语类

二级分类：

商务英语专业

三级分类：

商务英语综合

册数：

暂无

目录
- 前辅文
- UNIT 1 International Business
  - Section I Lead-in
  - Section II Reading International Business
  - Section III Language Focus
  - Section IV Business Writing Fax
  - Section V Listening & Speaking Making Business Appointments
  - Section VI Business Etiquette Etiquette of Business Appointments
- UNIT 2 Business Expansion
  - Section I Lead-in
  - Section II Reading Company A: A Rising International Behemoth
  - Section III Language Focus
  - Section IV Business Writing Résumé
  - Section V Listening & Speaking Job Interviews
  - Section VI Business Etiquette Etiquette in Job Interviews
- UNIT 3 Business Relationship
  - Section I Lead-in
  - Section II Reading Corporate Sponsorship
  - Section III Language Focus
  - Section IV Business Writing Invitation Letter
  - Section V Listening & Speaking Making an Oral Invitation
  - Section VI Business Etiquette Business Dressing Etiquette
- UNIT 4 Marketing
  - Section I Lead-in
  - Section II Reading Marketing Research
  - Section III Language Focus
  - Section IV Business Writing Marketing Research Questionnaire
  - Section V Listening & Speaking Describing Marketing Graphs
  - Section VI Business Etiquette Etiquette of Chinese Banquets
- REVIEW of UNITS 1–4
- UNIT 5 Import & Export
  - Section I Lead-in
  - Section II Reading Import & Export Business
  - Section III Language Focus
  - Section IV Business Writing Letter to Establish Business Relations
  - Section V Listening & Speaking Negotiating Skills
  - Section VI Business Etiquette Business Negotiation Etiquette
- UNIT 6 Investment
  - Section I Lead-in
  - Section II Reading China’s Outbound Investment
  - Section III Language Focus
  - Section IV Business Writing Credit Inquiry Letter
  - Section V Listening & Speaking Talking About Investment
  - Section VI Business Etiquette Gift-Giving Etiquette
- UNIT 7 Exhibitions and Trade Fairs
  - Section I Lead-in
  - Section II Reading Trade Exhibition Trends
  - Section III Language Focus
  - Section IV Business Writing Letter of Application
  - Section V Listening & Speaking Trade Show Skills
  - Section VI Business Etiquette Trade Show Etiquette
- UNIT 8 Customer Relationship Management
  - Section I Lead-in
  - Section II Reading Manage Your Customer Care
  - Section III Language Focus
  - Section IV Business Writing Letter of Appreciation
  - Section V Listening & Speaking Approaching Customers
  - Section VI Business Etiquette How Can Customer Service Be Friendly?
- REVIEW of UNITS 5–8
- Glossary