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电子商务专业英语(第二版)


作者:
宋德富 司爱侠 张强华 张美兰
定价:
29.00 元
版面字数:
460.00千字
开本:
16开
装帧形式:
平装
页数:
344
最新
印次时间:
2020年1月
ISBN:
978-7-04-026298-8
物料号:
26298-00
出版时间:
2009年4月
读者对象:
高等教育
一级分类:
计算机/教育技术类
二级分类:
电子商务专业课程

为了紧跟电子商务专业的迅速发展,《电子商务专业英语》(第二版)在内容上做了全面的调整、更新与补充。全书第一部分集中介绍电子商务基础,以Unit 1 的新选课文Electronic Business 作为统领,后续课文包括B2B、B2C、电子商务基础构架、客户关系管理、物流与供应链管理、数据加密标准等;第二部分围绕网上交易、安全技术选取材料,内容包括在线支付、安全电子交易、电子货币、网上银行等。课文的选材注重时效性、实用性、前瞻性和专业深度的合理性。

为了便于教师教学与学生自学,每篇课文的新单词都注有国际音标;课文理解题目的设计方式更加方便读者对照课文的相关部分学习;围绕专业词汇的多种练习方式帮助练习者记忆并学会使用它们;英译汉翻译习题、复习课的阅读理解题综合地提供了重要的电子商务概念的释义和著名的电子商务公司及电子商务软件的介绍。全书最后给出的词汇总表和主课文的参考译文便于读者随时查阅。

本书可作为高等学校电子商务、计算机及信息管理等专业的专业英语教材,也可供各种培训班及具备一定英语基础的人员自学使用。

  • 目录
    • 前辅文
      • Unit 1
        • Passage: Electronic Business
          • New Words
            • Phrases
              • Abbreviations
                • Notes to the Passage
                  • Comprehension Exercises to the Passage
                    • Exercises to Terms and Vocabularies
                      • Translation Exercises
                      • Passage for Reading: E-commerce
                        • Exercises to the Passage for Reading
                      • Unit 2
                        • Passage: The ABCs of B2B
                          • New Words
                            • Phrases
                              • Abbreviations
                                • Notes to the Passage
                                  • Comprehension Exercises to the Passage
                                    • Exercises to Terms and Vocabularies
                                      • Translation Exercises
                                      • Passage for Reading: The E-marketplace Builder
                                        • Exercises to the Passage for Reading
                                      • Unit 3
                                        • Passage: The ABCs of B2C
                                          • New Words
                                            • Phrases
                                              • Abbreviations
                                                • Notes to the Passage
                                                  • Comprehension Exercises to the Passage
                                                    • Exercises to Terms and Vocabularies
                                                      • Translation Exercises
                                                      • Passage for Reading: The ABCs of ERP
                                                        • Exercises to the Passage for Reading
                                                      • Unit 4
                                                        • Passage: E-business Infrastructure
                                                          • New Words
                                                            • Phrases
                                                              • Abbreviations
                                                                • Notes to the Passage
                                                                  • Comprehension Exercises to the Passage
                                                                    • Exercises to Terms and Vocabularies
                                                                      • Translation Exercises
                                                                      • Passage for Reading: On-line Shopping
                                                                        • Exercises to the Passage for Reading
                                                                      • Unit 5
                                                                        • Passage: Customer Relationship Management
                                                                          • New Words
                                                                            • Phrases
                                                                              • Abbreviations
                                                                                • Notes to the Passage
                                                                                  • Comprehension Exercises to the Passage
                                                                                    • Exercises to Terms and Vocabularies
                                                                                      • Translation Exercises
                                                                                      • Passage for Reading: Business Models on the Web
                                                                                        • Exercises to the Passage for Reading
                                                                                      • Unit 6
                                                                                        • Passage: Supply Chain Management
                                                                                          • New Words
                                                                                            • Phrases
                                                                                              • Notes to the Passage
                                                                                                • Comprehension Exercises to the Passage
                                                                                                  • Exercises to Terms and Vocabularies
                                                                                                    • Translation Exercises
                                                                                                    • Passage for Reading: Supply-chain Council
                                                                                                      • Exercises to the Passage for Reading
                                                                                                    • Unit 7
                                                                                                      • Passage: The DES
                                                                                                        • New Words
                                                                                                          • Phrases
                                                                                                            • Abbreviations
                                                                                                              • Notes to the Passage
                                                                                                                • Comprehension Exercises to the Passage
                                                                                                                  • Exercises to Terms and Vocabularies
                                                                                                                    • Translation Exercises
                                                                                                                    • Passage for Reading: eBay
                                                                                                                      • Exercises to the Passage for Reading
                                                                                                                    • Unit 8
                                                                                                                      • Revision Ⅰ
                                                                                                                      • Unit 9
                                                                                                                        • Passage: On-line Payment: the Search for a Complete Solution Continues
                                                                                                                          • New Words
                                                                                                                            • Phrases
                                                                                                                              • Abbreviations
                                                                                                                                • Notes to the Passage
                                                                                                                                  • Comprehension Exercises to the Passage
                                                                                                                                    • Exercises to Terms and Vocabularies
                                                                                                                                      • Translation Exercises
                                                                                                                                      • Passage for Reading: Challenge
                                                                                                                                        • Exercises to the Passage for Reading
                                                                                                                                      • Unit 10
                                                                                                                                        • Passage: Secure Electronic Transactions
                                                                                                                                          • New Words
                                                                                                                                            • Phrases
                                                                                                                                              • Abbreviations
                                                                                                                                                • Notes to the Passage
                                                                                                                                                  • Comprehension Exercises to the Passage
                                                                                                                                                    • Exercises to Terms and Vocabularies
                                                                                                                                                      • Translation Exercises
                                                                                                                                                      • Passage for Reading: A Smart Card for Everyone?
                                                                                                                                                        • Exercises to the Passage for Reading
                                                                                                                                                      • Unit 11
                                                                                                                                                        • Passage: Introduction to E-money
                                                                                                                                                          • New Words
                                                                                                                                                            • Phrases
                                                                                                                                                              • Abbreviations
                                                                                                                                                                • Notes to the Passage
                                                                                                                                                                  • Comprehension Exercises to the Passage
                                                                                                                                                                    • Exercises to Terms and Vocabularies
                                                                                                                                                                      • Translation Exercises
                                                                                                                                                                      • Passage for Reading: Electronic Money Mini-FAQ
                                                                                                                                                                        • Exercises to the Passage for Reading
                                                                                                                                                                      • Unit 12
                                                                                                                                                                        • Passage: Encryption Tutorial
                                                                                                                                                                          • New Words
                                                                                                                                                                            • Phrases
                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                • Notes to the Passage
                                                                                                                                                                                  • Comprehension Exercises to the Passage
                                                                                                                                                                                    • Exercises to Terms and Vocabularies
                                                                                                                                                                                      • Translation Exercises
                                                                                                                                                                                      • Passage for Reading: Getting Started with PGP
                                                                                                                                                                                        • Exercises to the Passage for Reading
                                                                                                                                                                                      • Unit 13
                                                                                                                                                                                        • Passage: Channel Management
                                                                                                                                                                                          • New Words
                                                                                                                                                                                            • Phrases
                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                • Notes to the Passage
                                                                                                                                                                                                  • Comprehension Exercises to the Passage
                                                                                                                                                                                                    • Exercises to Terms and Vocabularies
                                                                                                                                                                                                      • Translation Exercises
                                                                                                                                                                                                      • Passage for Reading: 10 Future Web Trends
                                                                                                                                                                                                        • Exercises to the Passage for Reading
                                                                                                                                                                                                      • Unit 14
                                                                                                                                                                                                        • Passage: Introduction to Payment Card Systems (Ⅰ)
                                                                                                                                                                                                          • New Words
                                                                                                                                                                                                            • Phrases
                                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                                • Notes to the Passage
                                                                                                                                                                                                                  • Comprehension Exercises to the Passage
                                                                                                                                                                                                                    • Exercises to Terms and Vocabularies
                                                                                                                                                                                                                      • Translation Exercises
                                                                                                                                                                                                                      • Passage for Reading: Introduction to Payment Card Systems(Ⅱ)
                                                                                                                                                                                                                        • Exercises to the Passage for Reading
                                                                                                                                                                                                                      • Unit 15
                                                                                                                                                                                                                        • Passage: Staying Safe in the E-commerce Jungle
                                                                                                                                                                                                                          • New Words
                                                                                                                                                                                                                            • Phrases
                                                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                                                • Notes to the Passage
                                                                                                                                                                                                                                  • Comprehension Exercises to the Passage
                                                                                                                                                                                                                                    • Exercises to Terms and Vocabularies
                                                                                                                                                                                                                                      • Translation Exercises
                                                                                                                                                                                                                                      • Passage for Reading: XHTML
                                                                                                                                                                                                                                        • Exercises to the Passage for Reading
                                                                                                                                                                                                                                      • Unit 16
                                                                                                                                                                                                                                        • RevisionⅡ
                                                                                                                                                                                                                                        • 附录一 词汇总表
                                                                                                                                                                                                                                          • 1 单词总表
                                                                                                                                                                                                                                            • 2 短语总表
                                                                                                                                                                                                                                              • 3 缩略语总表
                                                                                                                                                                                                                                                • 4 部分专用名词总表
                                                                                                                                                                                                                                                • 附录二 主课文参考译文
                                                                                                                                                                                                                                                  • Unit 1 电子企业
                                                                                                                                                                                                                                                    • Unit 2 企业间电子商务初步
                                                                                                                                                                                                                                                      • Unit 3 B2C 初步
                                                                                                                                                                                                                                                        • Unit 4 电子商务基础构架
                                                                                                                                                                                                                                                          • Unit 5 客户关系管理
                                                                                                                                                                                                                                                            • Unit 6 供应链管理
                                                                                                                                                                                                                                                              • Unit 7 数据加密标准
                                                                                                                                                                                                                                                                • Unit 9 在线支付:继续寻求完整方案
                                                                                                                                                                                                                                                                  • Unit 10 安全电子交易
                                                                                                                                                                                                                                                                    • Unit 11 电子货币介绍
                                                                                                                                                                                                                                                                      • Unit 12 加密指南
                                                                                                                                                                                                                                                                        • Unit 13 渠道管理
                                                                                                                                                                                                                                                                          • Unit 14 支付卡系统介绍
                                                                                                                                                                                                                                                                            • Unit 15 在电子商务丛林中确保安全
                                                                                                                                                                                                                                                                            • 主要参考网站

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